Activation Opportunity Starter Kit
A customer-friendly guide to AOs, story arcs, role types, and scope expectations.
Reports & Templates
Planning resources for character-led campaigns.
Use these resources to prepare baseline context, character non-negotiables, and campaign inputs before a diagnostic or Activation Story Arc.
Diagnostic Request Preview Worksheet
A prep worksheet for gathering platform links, launch window, goal metric, budget band, and non-negotiables.
Campaign Readiness Checklist
A practical readiness pass before committing to a full character-led campaign.
Character Audit Baseline Intake
Inputs for understanding the existing character, audience context, and current content baseline.
Baseline Links Worksheet
A place to collect 3 to 5 recent comparable links so recommendations are specific.
Character Non-Negotiables Worksheet
A prompt for defining what must not change about the character.
Fulfillment & Insight Report Template
A report framework for summarizing what was made, what happened after launch, and what to do next.