Get Started
Start your character activation plan.
Give us the context we need to understand your character, your audience, your goals, and the story moment you want to test.
Overview
To begin, Leonic needs a clear target account, your existing character or IP context, your primary goal, your launch window, your budget band, baseline links, and your character non-negotiables. These inputs help us recommend an Activation Story Arc that fits your actual campaign instead of giving you a generic animation plan.
The onboarding flow
Required intake fields
- Brand name
- Existing character / IP name
- IG handle or primary platform link
- Primary goal metric
- Business goal
- Target launch window
- Budget band
- 3 to 5 baseline links
- Character non-negotiables
- Preferred Activation Opportunities, optional
Primary goal metric options
- Engagement Rate
- Cost per Engagement
- Click-Through Rate
- Conversion
- Retention Rate
- Follower Growth
- Shares / Saves
- Product Sales
- Waitlist Signups
- Other
Business goal options
- Sell a product
- Launch a campaign
- Promote merch
- Grow a following
- Test character IP
- Improve brand recall
- Drive signups
- Build fan participation
- Support a partnership
- Other
Budget band options
- Under $5K
- $5K-$10K
- $10K-$25K
- $25K-$50K
- $50K+
- Not sure
- Prefer not to say
Connect Instagram
Connecting Instagram gives the onboarding flow one clear target account for baseline review, audience engagement signals, and campaign response.
Connect InstagramWhat happens next
Once your intake is complete, Leonic can review your baseline, identify the strongest Activation Opportunities, and recommend a focused path for your next character-led campaign.