Glossary

The language of character activation.

Customer-friendly definitions for the terms Leonic uses to scope, plan, deliver, and improve recurring animated story arcs.

A defined character-role placement inside a story moment or fan touchpoint, connected to a desired fan action.

A fixed-scope campaign built around two primary AOs and two launch-ready animated storybeat assets.

A short-form animated beat where the character has a specific role, context, and audience-facing purpose.

A quick starting-point review of recent comparable content and available engagement context.

A summary of what was delivered, what happened after launch, what signals appeared, and what was learned.

A focused recommendation for what to make next and why, based on the Arc and audience signals.

Approval and consistency rules that protect character identity, voice, visuals, role fit, format, and animatic boundaries.

The character's core drive: what they want, why they want it, and what they would not do.

The agreed range for how the character sounds, speaks, jokes, reacts, and avoids off-brand expression.

The recognizable silhouette, proportions, palette, pose language, and design cues that must stay intact.

The rule that keeps the character in the selected hero, supporting, cameo, or recurring format role.

The approved channels, ratios, formats, and delivery boundaries for the Arc.

The approved animatic becomes the creative boundary before production proceeds.

The character is the main on-screen anchor of the story moment.

The character meaningfully contributes without being the main anchor.

A short appearance designed for recognition and frequent touchpoints.

A character placement inside a repeatable format designed for cadence.

Using recurring character storytelling to strengthen recognition, emotional connection, and brand memory.

A character, mascot, persona, world, or recognizable brand asset with audience-facing story potential.

Moving an audience from passive attention into a meaningful action such as follow, share, click, sign up, buy, or join.

Behavioral clues such as comments, saves, shares, clicks, watch patterns, and responses that inform future story choices.

Done-for-you execution where Leonic handles the work end to end within agreed scope.

Done-with-you collaboration through structured working sessions and clear boundaries.