Peter Rabbit Famous Footwear
The emphasis on this spot was to have Peter’s actions correspond to the boy’s rhyme, as if he was coaching the kid. For example, I made Peter hop in excitement as the boy says “bouncing.” This sounds simple enough, but where it gets tricky is when you also need to get your character from point A to point B in short amounts of time. At one point, I remember thinking, “In order for him to do ‘x’, get over to point ‘B’, do ‘y’, and then get over to point ‘C’, with ‘n’ seconds of footage, I need Peter Rabbit to have powers of teleportation.” In the end we found some creative ways to make the animation meet all of the client’s criteria, and look good. They were very pleased.